The Out of the Box range is part of a commitment to lead the Canadian wine industry towards reducing packaging waste. One Ontario winery Lakeview Cellars is to produce a premium wine exclusively in Tetra packaging in an attempt to lower waste.
Out of the Box will hit LCBO shelves in July 2006, will appear in one litre boxes and come in four varietal - Merlot, Cabernet Sauvignon, Chardonnay and Sauvignon Blanc. All will retail for $12.95.
The new Tetra Paks are comprised of 75 percent paperboard, 20 percent food grade polyethylene plastic and five percent aluminum foil. The packs are recyclable and can be transformed into a range of products. A further benefit is that the lower weight of the packaging allows efficiencies in transportation that reduce emissions.
The LCBO aims to reduce waste by 10 million kilos by 2008.
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