In the Fall of 1934 a rumor swept through America alleging that a leper had been found working in the Chesterfield cigarette factory in Richmond. Sales of Chesterfield cigarettes plummeted as smokers, fearful of catching the dreaded disease, switched to other brands. (It took a full decade for the company to finally shake the rumor and for sales to fully recover.)
Curator Alex Boese has also published a collection of documented hoaxes.
Thanks Bruce!
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