As part of a "renegade marketing campaign" trading cards featuring iconic Toronto characters are being distributed on the subway, as well as around the Annex, Parkdale, Roncesvalles, Queen West, and Kensington Market. So far I've seen Chair Girl, IKEA Monkey and Chainsaw Bros but
Infamous 6ix is selling packs of 6 so it looks like there are more to come.
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