Every body needs milk

Source: Flickr

In 1969 a marketing team for the dairy industry conducted an experiment to find out whether showing more skin on a billboard would attract more attention. To do this they created two versions of an ad with a young woman feeding milk to a kitten. In one version the woman was dressed in slacks and a long-sleeved blouse. In the other, she was wearing a bikini.

Minneapolis Star - Feb 20, 1970

So, did one billboard attract more attention than the other?   Find out here