Adidas plans to produce 11 million pairs of shoes using upcycled plastic waste gathered from beaches, remote islands and coastal communities. Consumers will be able to return their FUTURECRAFT.LOOP shoes to Adidas when they are no longer usable and the company will wash them and grind the discarded components into pellets to be melted into material that will be used to make more footwear.
More: Design Milk
No comments:
Post a Comment