Freelance writer Oobah Butler wrote fake reviews for restaurants for £10 a pop and decided to take it up a notch. He listed his backyard shed in Dulwich on TripAdvisor, set up a dummy website (complete with appetizing food photos constructed from bleach tablets and shaving cream), and wrote a bunch of phoney reviews.
 |
| Photo: Chris Bethell |
When it reached #1 in London restaurant ratings Butler opened The Shed at Dulwich for one night.
Here's how he did it
Via
No comments:
Post a Comment