Welcome to My Neighborhood is a project created by VML, Inc for Youth Ambassadors that tells the stories of real children from underprivileged neighborhoods in a children's book format. The juxtaposition of cute cartoon characters with shocking content is a very effective way of raising awareness of the sad lives too many children are living.
"It's a children's book not for children," said Tiffany Lynch, co-founder of Young Ambassadors. "Why would we allow these stories to happen to children in our city when we can't even allow our own children to look at what's inside? It's the juxtaposition of those two ideas that VML so brilliantly came up with that really shocks you."
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