Samuel West believes that "learning is the only way to turn failure into success". His Museum of Failure in Sweden celebrates the wrong turns that companies have taken in their product development—from Colgate’s unappetizing beef lasagna, to Harley Davidson’s leathery-scented perfume, to Bic’s sexist “for Her” lady’s pen. Each of the 60 items displayed provides unique insight into the risky business of innovation.
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