The Evolution of an Accidental Meme

In 2012 Craig Froehle crafted a graphic to illustrate his point in an argument he was having with a conservative activist about why “equal opportunity” alone wasn’t a satisfactory goal and that we should take into consideration equality of outcomes (i.e., fairness or equity). He took a public photo of Cincinnati’s Great American Ball Park, a stock photo of a crate, clip art of a fence, and then spent a half-hour in Powerpoint concocting an image that he posted on Google. The original post (above) racked up around 3,000 +1s and over 1,000 shares. It was then adapted, modified, and repurposed in a variety of ways and widely shared.

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