The Great Warm-Up Cup

"The North Face 100 Ultra Marathon is so tough, it makes other marathons look like a warm-up. To recruit hardcore runners, we hijacked the finish line of one of Asia’s biggest marathons, the Great Wuxi Marathon, and awarded finishers with the ultimate symbol of under-achievement –
The Great Warm-Up Cup – plated in gold, dripping with irony."

The North Face : The Great Warm-Up Cup from Joseph G. Davies on Vimeo.

Link
Via