The FHRITP meme began when American internet prankster John Cain uploaded several real-looking clips to YouTube. They featured live news reports, interrupted with the phrase: “f--k her right in the p---y.” Susan McLennan at ReimaginePr.com has written an excellent piece about the viral video that has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. How about turning FHRITP on its head, taking its power away and giving it another meaning all together?
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