The Bourbon Family Tree

Pappy Van Winkle might be the best bourbon on the market. It is aged for longer than most premium bourbons, and has earned a wide following. Of the long-aged bourbons, it seems to be aged very gently year-to-year, and this recommends it enormously. But if you, like most people, can't find Pappy, try W. L. Weller. There's a 12 year old variety that retails for $23 around the corner. Pappy 15-year sells for $699-$1000 even though it's the exact same liquid as the Pappy (same mash bill, same spirit, same barrels); the only difference is it's aged 3 years less.

Link
Via Kottke.org