"The year 1913 marked the peak of the picture postcard craze. Even though the population in America was less than 100 million, nearly 970 million picture postcards were sold in the U.S. alone. At a time when most people did not own a camera and color commercial printing was in its infancy, the little picture postcards were a delight to view. Collecting and displaying picture postcards in scrapbooks became a popular pastime. Manufacturers encouraged this by issuing postcards in sets so that the public would want to own the whole series."
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