Contrex Bottled Water Ad Campaign

Contrex - Ma Contrexpérience - 97s 

A crowd walks past a row of random pink exercise bikes. Out of curiosity, some women get on and pedal. The bikes power up neon wires that climb up the wall of the opposite building, where the giant neon outline of a well-toned man appears. He takes off his jacket and moves his hips to the music. The crowd whoops and cheers. A woman flings off her stilettos so she can pedal faster.
The more they pedal, the more he strips. Seconds later, the man is in his briefs. When they come off too, a strategically-placed sign declares: “Bravo, vous avez dépensé 2000 calories”

The fun way to lose weight!
Thank you Bruce.

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