This series of laser-cut seaweed was created by I&S BBDO for the umino seaweed shop to boost nori sales that had dropped off after the catastrophic 2011 Japan tsunami.
There are five designs: 'sakura' ('cherry blossoms'), 'mizutama' ('water drops'),'asanoha' ('hemp'), 'kikkou' ('turtle shell'), and 'kumikkou' ('tortoise shell').
Each design is based on an element of japanese history or symbology, meant to bring beauty, good fortune, growth, happiness, and longevity.
Seen at designboom
No comments:
Post a Comment