An interesting ad campaign.
Project description from 1billionhungry on Vimeo.
The 1 billionhungry project
THE PROBLEM: 1 billion people suffering hunger
THE IDEA: An on line petition to push politicians to act againsy hunger
THE GOAL: 1 million signatures, to be delivered in november to the world leaders
THE COMUNICATION PLATFORM:
To give birth to a global movement of angry people that will blow the whistle on hunger
Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale, Alessandro Sciortino
Copywriter: Alessandro Sciortino
Art Director: Francesco Basile
Sign the petition: http://www.1billionhungry.org
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