Facebook Becomes a Book
The Flashback Book Facebook App made an actual book out of your Facebook information. Facebook ads engaged people to participate in the creation of their books and received a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book and the desired time-frame. After only two days, they received 15,000 fans and the limited edition of 1,000 books were gone in one hour.
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