Penhaligon’s scented taxis

Look out for a fleet of Penhaligon’s scented taxis which hit the streets of London this week. Each one will smell of a different fragrance inside and the drivers have all been trained to talk about the various products. The cabs have been wallpapered outside with the various scents’ labels, with funky ads adorning the fold-up seats.

I have some thoughts on this:
a) The cost of cabs in London is exhorbitant. Why should I be forced to listen to the driver shilling for an overpriced scent company?

b) I believe that perfume should be used in cabs only when necessary (i.e. to cover up the smell of vomit left by a previous customer who celebrated Saturday night a little too vigorously).

I give this marketing tactic two thumbs down although the cabs look very cute.
Penhaligon’s scented taxis | jkr
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