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This pamphlet, published in 1915, begins with an earnest introduction of the Kewpies. They are “cheery little imps, who are always doing something to lighten tasks and brighten the dull spots in life, to make the easy Jell-O way still plainer and easier” (emphasis added). Jell-O was selling a lifestyle, not just a dessert. They were also, just to be safe, attacking other desserts: “Twenty years ago everybody ate pie and nearly everybody had dyspepsia…. Now there is scarcely a housewife in America who does not make and serve Jell-O desserts, and stomach-ache is not so common as it used to be.” Jell-O was easily molded *and* cured stomach ailments–a wonder dessert!
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