Thursday, January 10, 2008

An expat's xmas in Paris

Bonne Année by Rosecrans Baldwin
Prior to Christmas, there was advertising up in the subways for a new video game designed for girls. The posters showed a girl training and riding a horse, with the caption, “Your horse. Your friend. Your champion.” During a meeting in a senior partner’s office, I tried explaining in French why I was sure it would be a successful campaign, but my translation of the selling points was a little off: “Your horse. Your boyfriend. Your mushroom.” more


Via
Coudal

No comments:

Post a comment