The goateed visage of Colonel Harland Sanders has long been one of North America's best-known corporate icons. Yesterday, however, he became the most visible logo on Earth.
In a publicity stunt to kick off a global marketing campaign, KFC Corp. has painstakingly constructed a one-hectare likeness of the Colonel in Rachel, Nev., making him the first brand that can be seen from outer space.
The 65,000-piece mosaic, situated, appropriately, in a patch of desert known as the UFO capital of the world, introduces an updated look for the fried-chicken chain's deceased founder and former itchman: the southern gentleman's white suit has been scrapped in favour of a chef's red-and-white striped apron.
Wednesday, November 15, 2006
Giant Colonel Sanders
He is more visible but to whom? Astronauts and space aliens?
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