Friday, August 11, 2006

Doctored billboards make a statement


If you were at Dundas West subway station this week, you might have noticed a billboard making a stronger-than-average statement about George W. Bush.
Instead of an unflattering picture of the U.S. President beside the words 'Don't read enough?' -- part of an ad campaign for an audiobook company -- a picture of outspoken Bush opponent, rapper Kanye West, appeared next to him with the line: 'Isn't Kanye an A-Rab name?'
Working under the alias fauxreel, which is also the name of his 'photo-based creative studio,' the man responsible for these and seven other billboard manipulations over the past year is Dan Bergeron. He believes it is unfair that only people with money get to have their say on billboards, although he sees his work more as professional development than an attack on advertising culture.

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