Tuesday, July 25, 2006

Cool Hunting: Bong Vodka: Spirit of the Brand


Bong Spirit vodka is about to release their first series of artist-designed
bottles and cases featuring the work of OGI, Yosoh, Jason Thielke and Matthew
Curry.

Reminds me of bong water, that elixir of my youth...
Actually bong water is a notoriously disgusting fluid. In many movies and even in company of others stories are told of bong water's ability to stain anything and make it smell awful. Bong water ranges from clear when it is fresh, to a slightly used green, yellow or brown tint, which will get worse as the water is used more. A practice of some bong users is to turn the bowl around backwards and suck the remaining ash and unburned material down the stem into the water when the bowl is empty. While this is convenient it rapidly degrades the quality of the bong water. If this is done bong water can go from dark green or grey, to black, and will usually have chunks of dark unburned material floating around.
This marketing campaign likely won't work on us ageing hippies. If we get a yen for bong water we'll opt for a swig of the real thing - at a fraction of the price.

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