The Golden Age Of Soba Delivery
The Japanese word for "restaurant delivery" is "demae" which means "to go in front of". Food delivery in Japan dates back to the mid-Edo period in the 1700s when wealthy people would send servants to tell shopkeepers that they wanted delivery. Demae eventually became mainstream with affordable soba noodle delivery becoming popular. Deliverymen stacked towers of soba noodle bowls and delivered them by bicycle. In the 1950s there were contests held to see who could deliver the most soba. Spoon and Tamago has posted some vintage photos of soba deliverymen demonstrating their skill.
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