Friday, April 10, 2009

Peeps Licensed Products Spring Into Stores

These might be nonedible but probably taste better than marshmallow peeps. I love them, they're cute, but let's face it they taste like cardboard.

Launching this spring and around the Easter holiday, Peeps branded products will appear in nonedible form as fine china, plush toys, home scents and greeting cards.

The partnerships include a line of porcelain and ivory fine china giftware and home d├ęcor items by Lenox (pictured). The initial Peeps line will feature the bunny and chick icons sculptured in pastel colors and accented with 24-karat gold. They are available at retail locations, online and through direct sales. Examples include an Easter ornament tree (SRP $152), an egg platter (SRP $100), tea lights (SRP $40), personalizable sculpted figurines (SRP $50) and salt & pepper shakers with a tray (SRP $60).

Plush toys and other branded items by Russ Berrie also will be launched.

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