Burberry brands volcano and meadow with iconic check pattern land art

Cuban-American artist Jorge Rodriguez-Gerada used natural milk-based paints to create a temporary large-scale version of Burberry's check pattern across a volcanic site on the island of El Hierro. It reminds me of a massive picnic blanket. It's interesting but I hope it doesn't spark a proliferation of advertising on wild spaces.

Burberry collaborated with Jorge Rodriguez-Gerada to create an installation in the Canary Islands