Monday, June 20, 2022

The Lost Coloramas

The Colorama was a Kodak advertising campaign. In 1949, these massive backlit transparencies (measuring 18 feet by 60 feet)  were designed to introduce Kodak color film to a mass market and promoted a distinct Kodak American lifestyle. 565 Coloramas were displayed at Grand Central Station in New York City. Neil Montanus created many of them. 
A few years ago Jim Montanus, Neil's son found a box containing dozens of original Colorama negatives that were never used in Grand Central but are still amazing in their own right.


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