Thursday, December 17, 2020

Salvador Dalí's Christmas Cards

For Christmas 1960, surrealist artist Salvador Dalí designed greeting cards for Hallmark. The company had been reproducing the paintings and designs of contemporary artists on its Christmas cards in the late 1940s. But Dalí's designs proved to be too avant-garde for the company. A headless angel playing a lute and the three wise men atop some insane-looking camels were rejected. 




Hallmark ended up producing only two of the Dalí Christmas cards, a depiction of the Madonna and Child and a nativity scene. Even these were considered too radical by Hallmark's traditional clientele. 




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