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| Trevor Wellon for MerB’ys. Cynthia Dunphy |
The mermen began to appear in the summer of 2017, in St. John’s, Newfoundland, sunning themselves on rocks by the harbour, or on the graffiti-strewn pylons of an abandoned waterfront fort. They were part of a club started by Pakistani-Newfoundlander, Hasan Hai, which aims to promote healthy and non-traditional expressions of masculinity. The mermen spotted around town are volunteers for the club’s annual fundraising effort, The Merb’y calendar (in Newfoundland-speak, b’y, roughly translated, means dude), now in its third year.
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| Matt Cooper for MerB’ys. Jessie Brinkman Evans |
The initial hope was to raise $1,000 for a local charity. The calendars raised $300,000 in their first year, from buyers in 37 countries, funds that were donated to a sexual assault and domestic violence initiative that seeks to enlist and engage men in preventing such violence.
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Via Memo Of The Air
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