The Butterball Turkey Talk-Line: We don’t cure cancer and we don’t save lives, but maybe that guy had a good meal.

All the Google searches, YouTube videos and turkey tweets in the world can’t match the small-bore magic that happens here on the fifth floor of a suburban office building 34 miles southwest of Chicago.

Traffic on the Turkey Talk-Line on Thanksgiving Day 2018Calls 11,265
Texts 3,758
Live chats 1,002
Emails 371
Average call length 3 minutes, 9 seconds
Average hold time 4 minutes, 17 seconds 

Butterball Turkey Talk-Line 800-288-8372, text 844-877-3456, email butterball.com/contact-us.

Read More: The New York Times