Companies get away with slapping the colour pink on a product, marketing it to women and charging twice as much as they do for the same product without the feminine label. The so-called Pink Tax is unfair to women. In the case of the product above the only difference appears to be that the lady laxatives are "Comfort Coated", i.e. enteric coated so they dissolve slower. This does not account for the price difference. It pays to read the labels.
Boing Boing
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