Atlas Obscura takes us on a visit to California's wacky novelty architecture. During the golden age of automobile travel Americans took to the road in droves. Business owners looked for a way to entice them off the highways and into their establishments. Mimetic buildings served as both functional architecture and effective advertising that drew the attention of drivers just passing through.
"Selling shoes? Try doing so from a shop designed to look like a giant’s oxford. Ice-cream cones? A curbside igloo that wouldn’t melt in the heat. Hot dogs? How about a classic doghouse?"
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Images: JIM HEIMANN COLLECTION/COURTESY TASCHEN
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