Eustace Tilley, The Enigma Who Came To Stay

The New Yorker has created a visual history of Eustace Tilley, the dandy mascot of their long-running magazine. He's appeared on many covers since the magazine’s inception in 1925.

The first cover was drawn by Rea Irvin, the magazine’s first art editor, who also designed the distinctive New Yorker headline type. His character acquired a name, Eustace Tilley, in a series of humor pieces, by Corey Ford, that ran in the magazine during its first year, and that pretended to provide an inside look at the making of The New Yorker in a style that spoofed corporate promotional writing. Ford’s stories were accompanied by illustrations in which Eustace Tilley turns up, like Waldo, in various scenes—for instance, supervising the felling of “specially grown trees to make paper for The New Yorker.”

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