Where do fledgling Santas go to ho-ho-hone their skills? Santa University of course. Noerr Programs in Colorado (aka ‘Noerr Pole’) recruits and trains its own 70-member Santa Claus team, teaching them how to how to pose for pictures, how to deal with social and mainstream media, how to sit with a child on their lap, what to do if a child asks for something intangible for Christmas, and how to stay healthy and hydrated during the holidays. The Santas interact with each other over two BBQ sessions that promote goodwill and an atmosphere of support.
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