Greenpeace made this video ad to accompany a petition campaign calling for LEGO to break its historic partnership with Shell Oil.
“Everything is NOT awesome” depicts a quaint arctic LEGO landscape complete with polar bears, pine trees, and a smiling Inuit fisherman, all slowly drowning in oil. And it worked! LEGO execs have announced that the company would not renew its multimillion dollar contract with Shell. The video, along with other forms of protest, is partially responsible for the breakup.
Shell still plans to drill offshore in the U.S. and explore off the coast of northern Alaska in 2015 . If you are concerned you can sign the petition to save the arctic.
Via Grist
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