Beldent Almost Identical Experiment Debunks Chewing Gum Myth
Del Campo Saatchi & Saatchi's 'Almost Identical' exhibit at MACBA in Buenos Aires set out to debunk the myth that gum chewing creates a bad impression.
Their client, Beldent Gum, put five sets of twins on display. The twins were identical in every way except that one twin was chewing a piece of gum during the entire event. Visitors to the exhibit answered questions concerning the image of the two twins in each set.
Of the 481 people who participated in the experiment, 73% favoured those twins who chewed gum, proving that chewing gum doesn’t give a bad impression. In fact, it's kind of cool.
Link
Thanks Bruce!
Their client, Beldent Gum, put five sets of twins on display. The twins were identical in every way except that one twin was chewing a piece of gum during the entire event. Visitors to the exhibit answered questions concerning the image of the two twins in each set.
Of the 481 people who participated in the experiment, 73% favoured those twins who chewed gum, proving that chewing gum doesn’t give a bad impression. In fact, it's kind of cool.
Link
Thanks Bruce!
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