Do It Yourself Big Mac

Dan Coudreaut, McDonald's executive chef (who knew they had one?) shows you how to recreate the Big Mac experience in your own kitchen.

Why did they do it? McDonald's isn't worried that you could make a cheaper hamburger at home. They know that their customers either don't think they have the time to, can't be bothered, or are on the move so they won't lose business by sharing the recipe.

Via The Ethical Adman