'Liberation Wrapper' Lets Women Eat Big Burgers

When Freshness Burger, a popular Japanese chain, noticed that its biggest and best-tasting burger, the Classic Burger, was popular with male customers, but not women they hired an ad company to solve the problem. This is the conclusion they arrived at:

For Japanese women, having “ochobo”—small and modest—mouth, was regarded as cute and attractive. On the other hand, opening up mouth so large in public was regarded as rude and ugly. It is [considered] good manners to cover their mouth when they have to largely open up their mouth. This manner had stayed for [a] long time, even up to [the] present.
The best way to enjoy the big Classic Burger was to dig in with wide open mouth. Our female customers had a frustration of not being able to do it, following their natural desire.

This is the solution::

I'd rather be seen eating the big burger than wearing this creepy mask.
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