At the age of 25 David Bronner became the CEO of the family soap business started in 1948 by his grandfather, the original Dr. Bronner. Bronner Sr. was a religious fanatic who wrote godly mottos on his soap labels. Below is a trailer for a documentary about him.
David Bronner has applied his leftwing political philosophy to running the business. He's an activist who has been working to make the labeling of foods containing genetically modified organisms mandatory. In 1999, he capped the company's top salary at five times that of the lowest-paid warehouse worker. In the 15 years since Bronner took over, annual sales have grown 1,300 percent, from $5 million to $64 million.
Read more about this unconventional CEO at Mother Jones.
Thanks Bruce!
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