Because links are used by search engines to measure the importance of content, linking to a piece of pseudoscience or misinformation (in the process of rebutting or debunking it) might actually have the unwanted effect of boosting the site's search engine rank.
Donotlink.com works like a URL shortener but unlike regular URL shorteners, which generally do not interfere with the ability of Google and others to count links, Do Not Link takes several steps to make sure the link will not be counted.
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