Friday, May 24, 2013

Anti-Crack Ad Slowly Eaten By Bugs To Show You The Damage Drugs Do

This public service ad by Talent, a Brazilian ad agency, shows a face getting eaten by mealworms, a none too subtle warning that if you do crack you will be consumed (I think). The posters were actually made of thin sheets of dough instead of paper, to encourage the larvae to thoroughly nibble on them.

Here is a video of how it was done:

Crack Consumes from Malabar Filmes on Vimeo.

Someone should show this to Toronto Crack Mayor Rob Ford.

Via Geekologie

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