Deconstructing the Delauney Menu

Menu design is a complex and opaque business. A menu reflects the spirit of a restaurant, its beliefs, presumptions and pretensions. Typeface, style and structure communicate the values. A cleverly pitched menu can make a diner who chooses the lowest-priced item feel like a cheapskate and the one who orders the most expensive feel like a sophisticate.

Have you ever wondered if the layout of a restaurant menu influences the way you order your meal? A San Francisco State University study confirms that, among other things, people read menus from left to right, much as they would read a book. This debunks the theory that there is a "sweet spot" on the menu that draws the eye of the reader.
The menu of The Delauney in Covent Garden, London is used as an illustration of how restaurateurs use menu design to entice us to order items we might otherwise ignore. It's interesting.

Read more here.
Thanks Bruce.