The secret to getting people to click on ads online? Cats

Red Square Agency ran four ads on Facebook all limited in content by Facebook's space constraints. The fourth ad featured Cous Cous the cat and read: “This ad features a cat: It has nothing to do with Red Square Agency but we hope you’ll click on it anyway.” The cat ad got a terrific response. So they ran a second ad with the cat.

The numbers show that the ads are working. The click-through rate is equal to that of the original Cous Cous, and 11 per cent of the people clicking on the ads actually calling the agency.

Research on internet advertising has shown that ads featuring breasts achieved a 61 per cent higher response rate than those that didn’t. Perhaps Red Square would get maximum bang for their buck if they ran another ad that had Cous Cous flashing some cleavage....

thestar.com