The Bear With His Own Postal Code
At one time Smokey (the) Bear had his own zip code. At the height of his fame at the National Zoo he received 5,000 letters a week.- Futility Closet
He now has his own website and Facebook fan page.
He looks like he's had a makeover.
Having grown up with the posterized, cartooned, animated, Smokey Bear, seeing him live was kind of a let down. He wasn't wearing a hat, and didn't talk, he just hung around... like a bear.
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