I can see you rolling your eyes and saying, "Another of The Nag's rants on bottled water!" and you'd be right. Learn about how companies manufacture demand.
On bottled water, to get a laugh at the bottler's expense, try googling Dasani UK. Back in 2004, Coca~Cola funded an enormously expensive advertising campaign in britain to launch its "Dasani" branded bottled water.
The first big p.r. crash was when it was revealed that this wonder brand wasn't bottled from a Greenland glacier, nor from an alpine mountain stream, not from water springing out of britain's ancient limestone strata.... No, it was just filled from London tapwater. Oh yes. Bottled at one of Thames Water's treatment works, the exact same thing that Londoners get running through their pipes. And let me tell you, treated and filtered it may be, but to me, London's water tastes disgusting. But hey. Dasani's special. Oh yes, they add some vital minerals, to enhance it. Like Calcium. And to get this they added Calcium Chloride. And in this, were traces of bromides. And then Dasani was treated with ozone. And the ozone treatment, as a side effect, reacted the bromides to form bromate, a carcinogen. And every bottle of Dasani had bromate above the legally permitted level for U.K. water. So every bottle had to be withdrawn from sale. The joke was on Coke, as they say, because it was their "purification and enhacement" process that took a 99.99% pure water, and rendered it unsafe to drink. Needless to say, the brand crashed so totally that Dasani has never graced a u.k. shelf since. Five weeks from launch to total and utter retreat. http://news.bbc.co.uk/1/hi/business/3809539.stm
Soubriquet, you are a man after my own heart. There are people I know who have been brainwashed into believing that tap water is contaminated and refuse to drink it under any circumstances. They'd sooner become dehydrated or drive kilometres to pick up a bottle of the stuff. This for some reason infuriates me.
On bottled water, to get a laugh at the bottler's expense, try googling Dasani UK.
ReplyDeleteBack in 2004, Coca~Cola funded an enormously expensive advertising campaign in britain to launch its "Dasani" branded bottled water.
The first big p.r. crash was when it was revealed that this wonder brand wasn't bottled from a Greenland glacier, nor from an alpine mountain stream, not from water springing out of britain's ancient limestone strata....
No, it was just filled from London tapwater.
Oh yes. Bottled at one of Thames Water's treatment works, the exact same thing that Londoners get running through their pipes.
And let me tell you, treated and filtered it may be, but to me, London's water tastes disgusting.
But hey. Dasani's special. Oh yes, they add some vital minerals, to enhance it.
Like Calcium. And to get this they added Calcium Chloride. And in this, were traces of bromides. And then Dasani was treated with ozone. And the ozone treatment, as a side effect, reacted the bromides to form bromate, a carcinogen. And every bottle of Dasani had bromate above the legally permitted level for U.K. water.
So every bottle had to be withdrawn from sale. The joke was on Coke, as they say, because it was their "purification and enhacement" process that took a 99.99% pure water, and rendered it unsafe to drink.
Needless to say, the brand crashed so totally that Dasani has never graced a u.k. shelf since.
Five weeks from launch to total and utter retreat.
http://news.bbc.co.uk/1/hi/business/3809539.stm
Soubriquet, you are a man after my own heart. There are people I know who have been brainwashed into believing that tap water is contaminated and refuse to drink it under any circumstances. They'd sooner become dehydrated or drive kilometres to pick up a bottle of the stuff. This for some reason infuriates me.
ReplyDelete