Tuesday, October 05, 2010

4000 Percent Markup on Bottled Water

It's been awhile since I went on a bottled water rant. It's #2 on this list of 10 items with ludicrous markups.

2. Bottled water: 4,000 percent markup

When the business of bottled water has a documentary film made about it, you know something's awry. Estimates are all over the place for how much more bottled water costs than tap water from home. The web site Twilight Earth puts it at a 4,000 percent markup, partly based on the fact that it takes five bottles of water to make the plastic for one bottle of water. Blogger Jeff Berndt points out that water that is prepackaged is more expensive than a gallon of gas.
Since about 40 percent of bottled water comes from municipal taps, you're better off refilling that plastic bottle at home and toting it around. (Just be sure to clean it in between uses)
 Coffee and wine also appear but don't expect me to give these up any time soon.
Via 

1 comment:

  1. Yeah but, when you don't have the option of a public water supply, and the water in the ground tastes putrid, bottled looks good. I've traveled to parts of the US, especially in the south, where the public water would gag a maggot. I've never run into that in Canada, but they may exist. Granted, bottled water is mostly abused, but admonish gently, until you’ve drunk a mile in another's cup.

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