Friday, May 25, 2007

Holy Perfume Batman

Somehow I doubt that Virtue will become my signature fragrance.

We turned to the Bible to seek inspiration about which items to include and became convinced that a formulation would reveal itself,” explains Rick Larimore, IBI’s chief executive officer. “Creating Virtue® has been a journey and adventure through fragrance and scripture, with remarkable miracles confirming our choices.”

Virtue®’s subtle blend includes top notes of apricot (the real “forbidden fruit”), pomegranate and fig that transition to a gentle heart of iris, warming to a golden base of rich, exotic woods of frankincense, myrrh, aloe, and spikenard. Several ingredients cost up to $4,000 per kilogram, making Virtue® a truly precious mixture of oils.


via ATL Malcontent

No comments:

Post a Comment