Wednesday, November 15, 2006

Giant Colonel Sanders

He is more visible but to whom? Astronauts and space aliens?


The goateed visage of Colonel Harland Sanders has long been one of North America's best-known corporate icons. Yesterday, however, he became the most visible logo on Earth.
In a publicity stunt to kick off a global marketing campaign, KFC Corp. has painstakingly constructed a one-hectare likeness of the Colonel in Rachel, Nev., making him the first brand that can be seen from outer space.
The 65,000-piece mosaic, situated, appropriately, in a patch of desert known as the UFO capital of the world, introduces an updated look for the fried-chicken chain's deceased founder and former itchman: the southern gentleman's white suit has been scrapped in favour of a chef's red-and-white striped apron.

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