"These days, I never think of walking into a Gap. And neither, it seems, does anyone else. Last year, profits at North American Gap stores fell 10 percent, while the share price of Gap Inc.,which includes Banana Republic and Old Navy,fell 16.5 percent. Once synonymous with the very category of mid- to high-end chain stores it helped to invent, the Gap is now in serious trouble. What changed? Was it the Gap, or was it us?"
Like the author of this article I used to be a dedicated Gap shopper but have been driven away by shoddy quality at high prices. Another thing I've noticed is that Gap sells grownup clothes for men but little girl clothes for women (tummy baring jeans, baby doll dresses, etc.). Whom do they think they're catering to: dads out shopping with their daughters, sugar daddies with their bimbos? Am I the only one who finds this dissonance jarring?
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