Saturday, December 24, 2016

No More Than a Litre of Wine a Day


A French sobriety campaign from the 1950s recommended “Never more than one litre of wine per day… the correct serving: one quarter of a bottle per meal,” and  beneath in large capital letters, “HEALTH, SOBRIETY“.



It wasn’t until 1956, two years after the start of this campaign, that the consumption of alcohol was outlawed in French schools for children under 14.
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